About us

About Sponsrings & Eventföreningen

The Swedish Sponsorship and Events Association (Swe: Sponsrings & Eventföreningen) is the voice of the Swedish sponsorship and event marketing industry. The association represents some 300 companies and organizations, including brands, rightsholders, agencies, event producers, suppliers, arenas, legal consultants and destinations/cities.

Sponsrings & Eventföreningen's mission is to help its members advance their operation within sponsorship and events.

Sponsrings & Eventföreningen annually presents the Swedish sponsorship and events award Gyllene Hjulet (Eng: "The Golden Wheel"). The 14th edition of Gyllene Hjulet took place in the presence of over 500 industry representatives at the Stockholm Waterfront Congress Center on March 29, 2011. Read more about the awards at www.gyllenehjulet.se » (in Swedish).

In 2011, the association joined with Stockholm Globe Arenas and Stockholm Event Network and co-founded national sponsorship and event marketing conference Branschforum. The premiere edition of Branschforum was held at the Ericsson Globe on August 30-31 2011. Read more at www.branschforum.com ».

Board members

The following industry representatives are on the board of Sponsrings & Eventföreningen:

Patrik Walldén, CEO, PS Experiential Communication (chair)

Leif Nilsson, Dunross (vice chair)

Niklas Birgetz, Head of Sponsorship, Skandia

Jan Casserlöv, CEO, Jung von Matt

Ninna Engberg, Managing Director, Stockholm Globe Arenas

Amanda Koutra, CEO, Carat

Jan Larsson, Marketing Manager, Swedish Football Association

Stina Liljekvist, Brand Manager, E.ON

Josefin Lundmark, Marketing Director, TeliaSonera

Håkan Rossberg, Head of Concepts & Innovation, TV4

Head office

Sponsrings & Eventföreningen is a national association and has its office in Stockholm. On the staff:

Maria Guggenberger, Managing Director

maria.guggenberger@sefs.se, +46 (0)70 771 01 67

Josefine Hådell, Web, Communications and PR

josefine.hadell@sefs.se, +46 (0)709 23 60 89